Well, You'd think I'd have noticed that it was Kas Thomas who wrote the AvBlend endorsement for the company.

HIs byline at the beginning of the article did not get my attention until it was linked here. Doh.
But I'm not swayed. Here's why:
The development of the article/argument/endorsement spends a great deal of time explaining that valve failures occur due to heat-transfer problems, and that those problems are largely due to Lycoming's poor valve design (sodium-filled valves) and/or valve-seat-contact failures.... then the endorsement makes a leap-of-faith to how the product solves start-up lubrication problems....which it never proved or supported as a problem. (We should attack Korea because of Pearl Harbor argument. And most of us here do not operate Lycomings.*)
Secondly, the endorsement uses race-car engines to support the proposition regarding aircraft engines....which, in many of his Aviation Consumer and TBO Advisor articles, ... Kas has correctly accused others of making an apples-to-oranges comparison. (Race-car engines have almost nothing in common with aircraft engines, and they are overhauled/replaced so frequently as to make longevity-benefits of additives poor "evidence".)
The endorsement also gives high-marks to the "cleaning" effects of the product, which is exactly contrary to the propositions Kas has supported in other articles, in which he denounces "solvents that clean." (See his "Oil Myths" article.) It makes me wonder how much he was paid for this endorsement.
Finally, in an effort to support his endorsement he quotes:
"Gary Greenwood, formerly of Engine Components Inc., wrote an article in a recent issue of the EC Flyer stating that valve sticking is more likely in engines with fouled spark plugs, in part because single-spark flame initiation takes longer and is less likely to produce complete combustion."
I have to say, I find that a ridiculous and irrelevant piece of "evidence" to support an oil-lubrication-additive. Fouled spark plugs are not necessarily the CAUSE of incomplete combustion... They can be EVIDENCE of incomplete combustion.... especially if LEAD is the reason they are fouled. Kas virtually BEGAN his AvBlend endorsement/article by using the fact that TCP was an additive with proven value of reducing lead-fouling, and noted it's beneficial effect of promoting spark plug life. I believe that TCP is indeed the only additive I personally can endorse.
I did note that all the swell commentary he gives in support of the product, mentions that the only oil used in those fantastic-performing engines was straight-50 Aeroshell.
*If you operate a Lycoming, I believe it's probably better for you to use the oils with phosphate additives that meet the Lycoming requirement (and accept the poor effects it has on copper) rather than risk valve-lifter/cam damage which will definitely make the copper problem take a back-seat. If you operate a Continental, I do not recommend such oils.